Brands have always a dilemma: “is my name On-Code?” You can choose have an On-Code name or an Off-Code name, anyway, the name is not the unique success factor in your business, but it is absolutely true that having a good name helps a lot. Why? basically because an On-Code name is the igniter to tell your brand story. Take the case of Starving Students, a wonderful name that symbolizes “will do the work for a good price for you”. For a niche market that is avid for low price this name is telling a powerful On-Code story.

Here’s the Mindcode: You can not escape to have a name, choose to have an On-Code name!

Eduardo Caccia

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