Almost by definition, Dad’s favorite place, brand, food, will be disregarded by his teenager son. Why? It’s not a secret that teenager age is about anarchy and revelry, but it is also about freedom and liberty and been forever young, which is indeed something very reptilian. This is why adults and teenagers love bands as U2, it connects them with their “always-teenager” state of mind.

Here’s the Mindcode: make your brand do something that transcend generations, make your brand feel them still young…
Eduardo Caccia

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