http://blog.mindcode.com Just another WordPress weblog Fri, 11 Sep 2009 13:16:49 +0000 http://backend.userland.com/rss092 en I took this photo at Martha's Bookstore, a "comfort-community-bookstore" in Newport Beach California. Previously, a lady who was in charge had offered me the "tea of the house", a special blend of herbs to make you feel relaxed. While I navigated among the bookshelves I found, hanging in a wall, ... http://blog.mindcode.com/?p=39 The famous salad casual-dinning restaurant has placed its signature Joan's Broccoli Madness Salad into Costo. This is a magnificent example of a brand extension that shows a potential growth path for all marketers: make your brand live out of the (traditional) border. Eduardo CacciaShare this http://blog.mindcode.com/?p=34 Soho, Little Italy and China Town (NY), La Joya (SD, Calif.), Barrio Antiguo (Monterrey, Mexico), La Condesa, Tepito or Polanco (Mexico City) have all created a powerful brand name and positioning. Any one of them have oficially recruited researchers or consultants but they have created very strong meanings in the minds of ... http://blog.mindcode.com/?p=32 Can the brain fool us? There is a famous quote by Leonardo da Vinci: "Nothing fools us more than our own judgement". Can this be true? Well, read the following article ("Why We Buy") from Barbara Kiviat on Time magazine (August 27, 2007) and take your own conclusion: "If you didn't ... http://blog.mindcode.com/?p=31 De uno de mis escritores favoritos, Juan Villoro, comparto este artículo publicado en el periódico Mural el día de hoy. La gran pregunta, después de leerlo, es ¿qué es la realidad? La realidad como enigma Juan Villoro 13 Jul. 07 El romance prosperó hasta que mi amigo violó el código fundamental del juego: buscó a ... http://blog.mindcode.com/?p=30 Brands have always a dilemma: "is my name On-Code?" You can choose have an On-Code name or an Off-Code name, anyway, the name is not the unique success factor in your business, but it is absolutely true that having a good name helps a lot. Why? basically because an On-Code ... http://blog.mindcode.com/?p=29 Consumption is the outcome of how consumers interpret what its needed to support an identity composed of complex motivations and perceptions. The function of advertising is to symbolize (build Symbolic Value) the statuses and aspirations of human identities, and that is how it is interpreted by consumers.  Advertising is On-Code ... http://blog.mindcode.com/?p=28 Almost by definition, Dad's favorite place, brand, food, will be disregarded by his teenager son. Why? It's not a secret that teenager age is about anarchy and revelry, but it is also about freedom and liberty and been forever young, which is indeed something very reptilian. This is why adults ... http://blog.mindcode.com/?p=27 Most of U.S. restaurants fail to understand one of the most important yet simple Hispanic Codes: the "getting-together factor”. What is this and how can the restaurant industry take advantage to increase Hispanic customer's visits and loyalty? Well, simply put, this is the natural need Hispanics have for joining into ... http://blog.mindcode.com/?p=26 Behind a good name there is a good strategy. The McDonalds Foundation HACER targeting Hispanics is righ On-Code for the U.S. Why? because this is a country where the "delivery", the "to do" is the code, a country where the opposite, the under deliver, is a sin. As with the ... http://blog.mindcode.com/?p=23